Social media can be the make-or-break marketing strategy for beauty brands. With influencer costs surging and the digital noise growing by the minute, finding a marketing activation that drives brand awareness and product sales is no easy feat.Snapchat has been consistently growing its power as a beauty advertising tool. With the global social media advertising market expected to hit $262.62 billion by 2028, it’s certainly a booming business with fierce competition. While legacy platforms still have a strong pull, more interactive, shorter video form content has an undeniable attraction. But it’s not just video content that Snapchat is banking on; it’s digital innovation pushing the possibilities of product marketing.The enterprise was founded in 2011 by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown with the premise of photos or videos for the moment that would then disappear after being viewed, with unique filters and virtual add-ons included to enhance the experience. Ten-second advertisements playing between videos help support the company’s operations. In 2016, the enterprise was rebranded as Snap Inc. and over the past few years has been steadily growing. In Q3 2023, the platform’s revenue increase by 5%, to $1,189 million, with a 12% year-over-year increase of daily active users. “We are focused on improving our advertising platform to drive higher return on investment for our advertising partners, and we have evolved our go-to-market efforts to better serve our partners and drive customer success,” notes CEO Evan Spiegel.When it comes to beauty, exciting futures lay ahead.